Overall Rating: 4.6/5
- Full Content Management Platform (CMS) functionality.
- Offers multi-payment options.
- Provides a set of e-commerce tools those are best in the industry.
- Has a dedicated App Store for enhancing your store’s functionality.
- Good Search Engine Optimization (SEO) options.
- Templates are Mobile Responsive.
Launched in 2009, BigCommerce is a privately-held company headquartered in Austin, Texas.
It’s a paid-for “hosted” solution which allows it’s users to create online stores and sell their products online.
Many big brands including Toyota, Gibson, and Travelpro are using BigCommerce for selling their products online. That adds up to its credibility.
As of now, the company claims $9 billion in total sales processed using their platform which is a huge amount.
It’s ideal for both beginners and advanced level web designers. The UI is clean and templates are pretty simple to use.
Overall if you have a small, mid-sized or even a large business that generates millions of dollars in sales, BigCommerce is worth trying.
1) Pros of Using BigCommerce
- Ideal for any (small, mid or large) sized business.
- Has a dedicated app store for enhancing site’s functionality.
- Offers multi-payment options – paypal, debit/credit card, etc.
- Offers integration with different email marketing services – Mailchimp, iContact, Infusionsoft, ConstantContact and many others.
- Discount coupons functionality also available.
- No transaction fees & cheaper-than-usual PayPal card transaction fee.
- Unlike Wix, you have the ability to add custom HTML and CSS.
- Integration with eBay, Alibaba, Google Shopping and Facebook store available.
- Offers 7 free and 76 paid premium templates.
- Offers a 15-days risk-free trial.
- Templates are responsive on mobile.
- Multiple support channels – phone, email and live chat (24×7).
- Unlimited bandwidth.
- Automatic data backups.
2) Cons of Using BigCommerce
- BigCommerce actually offers more than 100 free templates, but they don’t show up until you sign up.
- Enterprise plan is quite expensive for small business owners.
- Doesn’t offer any mobile apps for store owners to manage their stores on the go.
- Limits are placed on annual online sales. You need to upgrade if you exceed limits.
- You can only sell what you have in your stock. No back orders.
3) Ease of Use
BigCommerce’s dashboard interface is pretty similar to that of Shopify.You may need to invest a couple of hours in order to become familiar with the interface.
You may need to invest a couple of hours in order to become familiar with the interface.
It’s easy to use and in case if you’re stuck somewhere, you can always visit their knowledge base or support forums.
They provide best in class tools to build your online store.
They offer more than 60 payment processors in different currencies.
You have separate tools for managing refunds, for newsletters and you can also sell digital products through this platform.
In a nutshell, BigCommerce will manage most of the sales work, giving you enough time to work on other parts of the business.
4) Hosting (Speed & Security)
BigCommerce hosts your store on their own servers which are specially optimized for hosting BigCommerce powered websites.
They offer you unlimited bandwidth on every plan, that means you can have unlimited amount of visitors on your website, without paying any extra penny.
They also provide automatic data backups, that means you don’t need to worry about data loss.
BigCommerce websites are completely secure as your online shop will be Level 1 PCI compliant with an SSL certificate for shopping cart.
It also has CDN nodes in London, Los Angeles, New York, Sydney, Tokyo, Sao Paulo, Hong Kong and Singapore, which delivers your website to users in a lightning speed.
5) Mobile Website
Unlike Wix, BigCommerce offers mobile responsive templates.
This means the entire content and layout of your website will adjust itself according to the screen size of your device/computer.
In addition, you can also tweak HTML & CSS codes if you’re a techie.
6) BigCommerce App Store
As mentioned earlier in this post, BigCommerce has a dedicated app store which offers ample applications/add-ons in order to enhance the functionality of your website and automate day to day tasks.
You can integrate different email marketing services like Mailchimp, ConstantContact, Infusionsoft and iContact into your web store.
Integration with eBay, Alibaba, Google Shopping and Facebook store also available.
Note: All applications/add-ons/integrations are not free.
If you’re an internet marketer, then you probably know that blogging has become the backbone of internet industries. It helps to drive a huge amount of traffic, improves SEO & credibility.
BigCommerce knows that! That’s why it offers fully featured blogging functionality to it’s customers. Some features are –
- Inbuilt social sharing options.
- Write now, publish later.SEO meta data & optimized URLs.
- Comments by Disqus.
- Support for multiple authors.
- Tags for the organization by topic.
BigCommerce offers 7 free and 76 premium templates. Although, it’s been found that it offers more than these numbers, but those templates will only be visible when you become their paid customer.
Most of the design templates are mobile responsive, so you don’t need to worry about making mobile/tab website separately like Wix. And yeah, once again, you have the ability to add custom HTML and CSS.
If I were to define the customer support at BigCommerce in one word, I would say, GREAT! I mean, they have a multi-channel support system, plus, it’s 24×7. What else do you expect?
Here’s the BigCommerce pricing –
11) Who Should Buy It?
BigCommerce is a gem among eCommerce website builders. It offers an impressive set of tools and services to create and run your online store.
It’s suitable for all small, medium and large sized businesses. But still, Shopify seems to be more popular than BigCommerce. So which one to choose?
Here’s my opinion! If you’re a small to medium sized business owner and are looking for a simple eCommerce platform, then go for Shopify.
But if you want to dig deeper and need advanced functionalities, then BigCommerce is for you.
But all-n-all it’s an individual thing. Go with whichever fits best for you!